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Welcome
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BIO
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GIL ROBERTSON IV... Gil L. Robertson IV is not your average journalist. In the world of media and public relations marketing, he wears many hats. As a leading media consultant, Robertson is an entrepreneur, journalist and lecturer with the vision to develop academic curriculum and learning tools necessary to stimulate growth in mass media-related vocations. Currently he has added authorship to his repertoire. Robertson, who received a B.A. in Political Science from Cal State Los Angeles also serves as CEO and Founder of the national syndicated Arts & Lifestyle column, The Robertson Treatment. The column appears in over 30 newspapers across the country boasting a national readership in excess of 2 million. Mr. Robertson's byline has also appeared in a long list of publications that includes Essence, Billboard, The Source and The Los Angeles Times. As a Media Consultant, Robertson has implemented publicity campaigns for Viacom, Clear Channel and Paramount Televison, baseball legend Tony Gwynn and music producer Quincy Jones III. He has also been responsible for the media success of talent including baseball legend Tony Gwynn, music producers Quincy Jones III and Warryn Campbell, actors Elise Neal, Mel Jackson, author Omar Tyree and filmmaker Gary Hardwick. As a featured expert, Robertson appears regularly on the popular National Public Radio Show "Power Point" and has also appeared on The Tavis Smiley Show, BET and E Entertainment. He is a member of the National Press Club, The Los Angeles Press Club, The National Association of Black Journalists, The National Academy of Recording Arts and Science, The National Academy of Television Arts and Science, The Motion Picture Academy, The Association of African American Publicists and The New Leaders. Robertson's latest effort is his step-by-step guide, "Writing As A Tool of Empowerment", which offers readers the tools on how to succeed in the media marketplace. Writing As A Tool of Empowerment offers a wide range of topics from "Getting Started" and "Developing Ideas That Sell," to "Developing Growth Strategies for the Marketplace" and "Negotiating Services". As an author Robertson continuously hones his skills, currently being a featured writer in forthcoming books Aunts and Souls of My Brothers. Additionally, he is a frequent contributor to The African American Almanac, and is currently finishing a book that examines the effects of the AIDS crises in the African American community. Contact gilrobertson@robertsontreatment.com |
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